Do You Want a CPWA Certification to Serve HNW Purchasers?


Are you a wealth advisor seeking to enter or develop your attain within the high-net-worth (HNW) market? This consumer phase consists of enterprise house owners, executives, artistic professionals, and next-gen heirs with a web value of $5 million or extra.

These potential shoppers characterize a various group with distinctive challenges and life targets far past asset accumulation. To draw and retain HNW shoppers, you’ll want superior technical experience and nuanced expertise in folks and household dynamics administration.

How are you going to get or fine-tune these expertise? Incomes the Licensed Personal Wealth Advisor® (CPWA®) certification from the Investments & Wealth Institute (IWI) is one method to accomplish this objective. However is it well worth the time, effort, and cash you’ll dedicate to the method?

That can assist you make your resolution, let’s assessment what getting a CPWA certification entails and the way it may benefit wealth advisors who want to serve HNW shoppers.

What Is a CPWA Certification?

The CPWA certification program entails a novel, multidisciplinary method to addressing the monetary wants of HNW shoppers. Candidates to this system can select between two enrollment choices:

  • A 6-month on-line program together with a 1-week, in-person class at a prime enterprise college

  • A 12-month online-only program

The stipulations are:

Lastly, you will need to go a four-hour closing examination masking 135 questions.

What Are the Prime Causes to Think about the CPWA?

The first advantages cited by many advisors holding this certification are:

  • Aggressive differentiation within the crowded HNW market

  • Extra confidence in working with ultrawealthy shoppers

  • Superior information particular to fixing advanced planning challenges

  • Potential for increased compensation and profession development

And, latest knowledge tells us {that a} CPWA certification could also be an efficient method to develop your apply. In line with Cerulli Associates, CPWA practices have the biggest common consumer measurement within the trade:

average client AUM for CPWA advisors vs. all other industry advisors

What Will You Study?

The CPWA program’s curriculum is designed to provide the concept and sensible strategies you’ll must serve HNW shoppers—and to go the required certification examination. The 11 core matters are damaged down into the next 4 classes:

1. Wealth administration. Understanding the massive image is crucial to optimizing planning for the ultrawealthy. This phase will assist you analyze and advocate tax-efficient options and discover ways to construct and handle portfolios that meet advanced HNW targets.

  • Tax planning. This deep dive into HNW-specific taxation will information you in speaking about methods with shoppers, simplify planning, and assist you work successfully with shoppers’ tax attorneys.

  • Portfolio administration. This phase will elevate your talents to harmonize wealth-building strategies, danger administration, tax consciousness, and portfolio methods with shoppers’ sources and targets.

  • Danger administration and asset safety. You’ll study to guage acceptable insurance coverage and asset methods to guard shoppers by way of life occasions together with marriage, divorce, and dying.

The [CPWA program] content material was incredible and considerably elevated my potential so as to add worth to my goal market ($1 million–$5 million investable, primarily company VP-level folks).”

Justin Hutt, CooperDavis Monetary Group,with Commonwealth since 2017

2. Human dynamics. Working with any consumer phase requires robust expertise in managing expectations, decision-making, and relationships, however you’ll want to lift your sport when serving the extremely prosperous.

  • Ethics. Studying to determine and classify moral and regulatory points throughout the wealth administration spectrum will let you work confidently with a complicated consumer base.

  • Behavioral finance. Cognitive and emotional biases can intrude with a consumer’s potential to make sound selections. By studying determine biases, you’ll be higher outfitted to appropriate or complement these tendencies.

  • Household dynamics. Tailoring methods for household organizations, trusts, and enterprise entities will depend on your understanding of key household roles, household workplace infrastructures, and the nuances of performing consumer discovery.

3. Legacy points. In the event you haven’t mastered the complexities of how charitable and property planning options assist shoppers switch wealth, this phase provides you with the superior expertise you want.

  • Charitable giving and endowments. You’ll study to evaluate the benefits and downsides of private and non-private charities, foundations, and trusts, in addition to the tax implications of giving methods in advanced consumer situations.

  • Property trusts and wealth switch. Though components of property planning could lie exterior your obligations, a full understanding of wealth switch, end-of-life planning, and fiduciary points is crucial to the work of an HNW wealth advisor.

4. Specialty consumer providers. There are particular challenges concerned with enterprise planning at the side of HNW shoppers’ broader planning and portfolio administration wants.

  • Govt compensation. This phase addresses consider inventory choices, deferred and fairness compensation plans, and concentrated inventory conditions, together with guidelines, restrictions, and tax implications.

  • Intently held companies. As a big inhabitants of the $5 million-plus consumer base, carefully held enterprise house owners want advisors who could make acceptable suggestions about enterprise entity buildings and their tax implications, buy-sell agreements, valuation strategies, the enterprise lifecycle, and succession planning.

  • Retirement. To information shoppers with huge belongings by way of the distribution section, you’ll want to grasp return sequencing, analytical forecasting, tax therapies, Roth conversions, distribution necessities, and analysis of certified plans and web unrealized appreciation (NUA) guidelines.

So, Is the CPWA Certification a Worthwhile Funding?

If your corporation objective is to draw and retain HNW shoppers, the information and insights supplied by a CPWA certification could assist you goal—and higher serve—this nook of the advisory market. However, be certain you have got a transparent plan earlier than diving in. Making lasting connections along with your desired clientele at all times is dependent upon your agency’s service choices and the consumer expertise you ship.

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Commonwealth and IWI are separate and unaffiliated entities. Please seek the advice of your member agency’s insurance policies and procure prior approval for any designation/certification packages.



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