Tesco has laid out its ‘Christmas Party’ manifesto in a playful new Christmas ad that pokes fun at British politics.
The supermarket chain today unveiled its new 60-second ad, which satirizes political parties’ video campaign messages.
The clip opens with a coastal view before revealing the “Christmas Party” bow, featuring a mince pie.
The narrator pans to a busy street and says: “Britain, there’s a joy shortage so we at Tesco have created the Christmas party to help.”
Showing a family digging into their annual celebratory lunch, they continued: “We promise more pigs in more blankets to more people. Award-winning wines that deliver on budget.’
Joking a bit about the government’s mini-budget, the voice added: “The only thing we’re cutting is prices and cake!”
Tesco unveiled its new one-minute Christmas advert today, satirising political parties’ video campaign messages. The clip shows different families sitting down for their Christmas lunch
Joking a bit about the government’s mini-budget, the voiceover added: “The only thing we’re cutting is prices and cake!”
The ad shows two mums opening the doors to some carolers, acting as ‘Christmas party’ promoters. They promise to “scrape all bedtimes” in their manifesto – much to the delight of the children.
The ‘Christmas Party’ rose has a large mince pie, which is then printed on the retailer’s delivery vans
What’s more, the supermarket then promised to deliver Britain’s second most divisive poll – that is, if Love Actually really is the best Christmas movie of all time.
The clip jumps to a family watching the 2003 hit in matching red pajamas.
In response to a moody teenage boy who said it was “not real”, his mother gave him a playful nudge.
After this, the ad shows two mums opening the doors to some carols, acting as ‘Christmas party’ promoters.
“Julfesten” jokingly promises to hold a referendum on the country’s favorite Christmas movie. It then shows a scene of a family watching Love Actually, which this moody teenage boy says “not actually” is the best movie
Another scene shows a mother resembling a politician cutting the ribbon to officially declare her dining room “open” for Christmas dinner
They tell the family about some of the festive prizes in song, then promise to “scrape all bedtimes” in their manifesto – much to the children’s delight.
The following scene shows another mother cutting the ribbon to officially declare her dining room “open” for Christmas dinner.
The final full scene shows a man panicking after thinking he’d missed his street’s bins – only to find out he dragged them out just in time, causing him to drop to his knees in joy.
The hilarious ad ends: ‘We stand for joy. We are the Christmas party.
The ad opens with this scene from the British coast before the ‘Christmas Party’ bow appears on screen
Last year Tesco was hit with over 1,500 after their ad featured Santa with a Covid passport.
Set to Queen’s song Don’t Stop Me Now, the 90-second clip celebrates overcoming obstacles to get into the party mood.
It started outside a Tesco store, with a customer trying to make sure she has everything ready for Christmas. The ad then followed her on her journey home where she meets happy people who overcome everything thrown at them.
But in one scene, a reporter appears on TV with “breaking news” that Santa may be quarantined. He is then shown presenting his Covid vaccine passport at border control, indicating that he can be allowed into the country.
The Tesco ad follows her on her journey home where she meets happy people who overcome everything thrown at them
The Advertising Standards Authority (ASA) said the bulk of complaints came from viewers suggesting the festive ad is “coercive” and “encourages medical discrimination on vaccine status”.
The UK regulator said it is currently investigating the complaints to determine whether to take further action.
An ASA spokesman said: ‘We have received over 1,000 complaints about this ad.
“We are currently reviewing these complaints carefully to determine if there are any grounds for further action.
“The vast majority of complaints allege that the ad is coercive and encourages medical discrimination based on vaccine status.”
After it was released at the weekend, anti-vaxxers – including former I’m A Celebrity star Gillian McKeith, 62 – launched a #BoycottTesco campaign on social media over its inclusion of a vaccine pass.
Twitter user Corrine Coles said: “Did I really see an ITV Christmas TV ad for Tesco to Queen’s ‘Don’t Stop me Now’ hit with families having fun / flying abroad etc & then a guy flashing a smile his smart phone with a covid pass on it??
‘Omg screaming in fear I will NEVER shop at Tesco again #boycottTesco.’
A third added: ‘Tesco is the latest company to show its support for medical apartheid with Santa displaying his vaccination certificate.
What are you selling? Food or agenda?’
Others took pictures of ripped club cards to express their disgust at the ad.
Tesco said: “We respect everyone’s views and we know that Christmas is a hugely important time for many of our customers and, after the events of last year, that is truer now than ever.”
“We set out to create a campaign that took a light-hearted view of how the nation is doing and it has been well received by colleagues and clients.
“We are still in the midst of a pandemic and the ad reflects the current rules and regulations for international travel.”
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